Cab.
ALC
Cab.
Bold & velvety. The cozy-night pour.
2oz · 10.7ozReserve →
Founders
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Turn water
★★★★★ ★★★★★ ★★★★★ ★★★★★ ★★★★★ ★★★★★ ★★★★★ ★★★★★
Founder's Batch 001 — now reserving$5 holds your pack — applied to first shipmentCab + Rosé · ALC + NA
★ Founder's Batch 001NA optionNo artificial colors, flavors, or sweetenersShips early summer
Turn water
into wine.
A premium wine cocktail in a pouch. Mix it with Coke. Spike a seltzer. Splash it into OJ. Or — yes — just add water. Naturally flavored. Ridiculously portable.
$5 reserves your spot in Batch 001 and is applied as credit to your first shipment.
4.9
Founder's Batch 001 — 500 packs
✦ The receipts
Not boxed wine. Not canned. Something new.
Glass bottle
Canned wine
Taste
Naturally flavored · blind-panel 4.9/5
Varies wildly by brand
Often a metallic finish
Portability
Pool, festival, plane, pocket
Confiscated at the gate
Allowed, but rigid
Clean label
No artificial colors, flavors, sweeteners
Varies — additives, sulfites common
Artificial flavors & sweeteners
Weight
80% lighter than glass
Heavy as a brick
Lighter, still rigid
What's not in it.
Naturally flavored. Sommelier-blended. Transparent label.
Better for the planet.
84% less material. 80% lighter to ship. Recyclable, drop-proof, fridge-flat. Same flavor, far less footprint.
Naturally FlavoredNo Artificial ColorsNo Artificial FlavorsNo Artificial SweetenersNA AvailableShelf-Stable
★ The Lineup
Two grapes. Two ways. Four pouches.
Single-serve
2 oz pouch · 24-pack
Pocket-sized flask. Mix one with water/seltzer for a 6oz pour. Best value.
$39 founder$59 retail
OR
Full pour
10.7 oz pouch · single
Three glasses' worth. Snip the top, pour for the table, share with friends.
$9.99$13.99 retail
Cab.
NA
Cab — NA.
All flavor, none of the buzz. Drive home, dry January, run-day reward.
2oz · 10.7ozReserve →
Rosé.
ALC
Rosé.
Bright & sun-dry. For hot patios and hotter takes.
2oz · 10.7ozReserve →
Rosé.
NA
Rosé — NA.
Crisp, zero buzz, full taste. The crew-night MVP.
2oz · 10.7ozReserve →
Next up — Chard & Pinot.
Both varietals · ALC + NA · drops 2026
Coming Soon
Chard. & Chard NA.
Crisp, golden, oaky. Both alcoholic and NA editions land after Batch 001 ships.
Reserve to lock founder pricing →
Coming Soon
Pinot. & Pinot NA.
Light, earthy, dinner-party-friendly. ALC + NA editions arriving in the second batch.
Reserve to lock founder pricing →
★ How it Works
Three steps to cheers.
No corkscrew. No fragile glass. No half-empty bottle in your fridge tomorrow.
Step 01
Snip the top.
Tear-away tab. No tools required, even in flip-flops.
— easy as a juice box
Step 02
Pour or mix.
Drink the 2oz pouch straight, or top with seltzer/Coke/OJ to taste — 12% ABV mixed.
— mix it with seltzer, OJ, or water
Step 03
You did it.
Recyclable pouch goes flat. Carry the next one in your back pocket.
— pool day, every day
★ The Two Lines
Same blend, your call.
★ The Original
Full pour.
Premium wine cocktail at 12% ABV (when mixed). The one you bring when the bonfire's already burning.
- Premium wine cocktail — naturally flavored
- 10.7 fl oz pouch · single-serve
- Cab + Rosé — both at $9.99 each
★ Zero-Proof
NA, same taste.
Same wine cocktail at 0.0% ABV (full taste, no buzz). The one you bring when you're the one driving home.
- NA · 0.0% ABV
- Same flavor, same pouch, same price
- The "00" smiley = your visual cue
✦ Where it goes
Wine for wherever you're actually going.
Planes, hikes, boats, concerts, hotels, dinner tables. If there's water, there's Messiah.
Flights
TSA-friendly. Carry-on light.
Beach
Sand-proof. Glass stays home.
Concerts
Through the gate. Into the lineup.
Trail
Summit wine is now a thing.
Boat Days
No glass on deck. No problem.
Picnics
No corkscrew. No heavy bag.
Camping
Pour. Stare at stars. Repeat.
Dinner Parties
The host gift, evolved.
★ The Moments
For wherever this is happening.
Hike
Day three, still pouring.
Rooftop
Crew night, zero broken glass.
Dinner
Better than a bottle.
Concert
Skip the $20 plastic cup.
Trail
Fits a back pocket.
Beach
Cheers to the horizon.
Pool
Pool day. Zero glass.
Cliffside
No glass, no problem.
Live: 327 packs reserved · 173 left in Batch 001 · Avg. one reservation every 14 min
✦ Founder's Pack — Batch 001
Reserve yours. $5.
$5 holds your spot in the first 500 packs. Applies as credit to your first order. Founder pricing locked in — for life.
- 24 single-serve 2oz pouches — your pick of Cab + Rosé, ALC + NA
- Founder Member pricing, locked in for life
- First access to Chard + Pinot when they drop
- Refundable if we miss our launch window
$5 today$54 retail
★ The Reviews
People love the pour.
"Took a sleeve to a wedding venue that didn't allow outside glass. Hero status, unlocked. The Cab actually tastes like Cab."
JM
"The NA Rosé is the move for dry January. Tastes like wine, no headache, no judgment from my crew when I poured it at the bar."
SP
"Hiked 11 miles with three pouches in my backpack. Toasted at the summit with a Cab + seltzer spritz. Best $24 I've spent this year."
DK
"Flight to Italy, two pouches in my carry-on. TSA didn't blink. Cracked one at 35,000 feet — beat the $14 mini bottle every time."
MR
"Tested at a blind tasting with three sommelier friends. They guessed it was a $38 bottle of Napa Cab. It's a $1.60 pouch."
TL
"Bachelorette weekend on a boat: zero broken glass, zero warm cans, zero corkscrew drama. Just pour, sip, repeat. The Rosé carried us."
EH
"Sober-curious but tired of seltzers. NA Cab + a splash of Coke at dinner — felt like I was drinking, no headache the next day. Game over."
CN
"Hosted a 12-person dinner. One pouch per guest, two flavors on the table. Easier than uncorking eight bottles, no leftovers going skunk."
RB
★ Questions
The fine print, plainly.
$5 — what does it actually get me?
A guaranteed spot in Batch 001 (only 500 packs exist) and Founder pricing locked in for life. The $5 applies as credit on your first order. Miss our window, get a full refund automatically. No catch.
Is this just boxed wine in a pouch?
No. Boxed wine is cheap juice in a plastic bladder. Messiah is a sommelier-blended wine cocktail — real fruit, natural flavors, no artificial colors or sweeteners — designed to be mixed (or sipped) wherever bottles can't go.
How do I drink it?
Three ways. Straight: rip the top, drink the 2oz pouch as-is — about half a glass of wine. Mixed: pour over ice, then top with water, seltzer, Coke, or OJ to taste — that's where 12% ABV comes from. Stretched: one pouch in 6–8oz of liquid serves two.
Why not a bottle?
Because the bottle is the worst part of wine. Pouches are 80% lighter, ship with 84% less CO₂, fit in your back pocket, and go where glass can't — flights, festivals, pools, hikes. They're shelf-stable, so the pantry works. And they're single-serve, so nothing goes flat tomorrow.
ALC vs NA — what's the difference?
Same blend, same flavor, same pouch. ALC is 30.5% in the pouch (12% once you mix it). NA is 0.0% — built for the run-day reward, the dry month, or the designated-driver duty. The "00" smiley on the pouch top is the visual tell.
When does it ship?
Founder's Batch 001 ships early summer 2026. The moment Batch 001 closes, we'll email you the exact ship date for your pack.
What about Chard and Pinot?
Both varietals land in ALC + NA after Batch 001 ships. Founders get first access at Founder pricing — no scrambling, no waitlist.
Can I cancel? Will I get my $5 back?
Yes, anytime before Batch 001 ships. Refund hits your card the same day. After it ships, packs are final sale — but if anything's wrong with what arrives, we make it right.